Our insights

This section brings together our perspectives, analyses, and field feedback to support leaders and teams in navigating transformation, grounded in academic research, real-world practice, and actionable tools.

Sensemaking: the art of transforming organizations through meaning

Action plans, KPIs, organizational charts: these are the classic tools of change. They are reassuring… but they don’t explain why so many transformations fail.
Because individuals don’t act on the basis of abstract instructions — they act according to the meaning they give to situations.
This is what

Change management: the costly blind spot

TToo often, companies approach transformation with linear tools: project management, communication plans, individual coaching. These methods bring rigor, but they are not enough to trigger real change.
Why? Because they don’t address the heart of the matter: organizational culture.

Nokia Syndrome: When Certainty Kills Learning

A symbol of strength… that falters. In the 2000s, Nokia dominated the global mobile phone market. With over 40% market share, its name was synonymous with robustness and innovation. Yet within just a few years, the Finnish giant lost its lead and nearly vanished from the sector.
What happened?

When culture makes or breaks a merger: the example of DaimlerChrysler

IIn 1998, Daimler-Benz and Chrysler announced a “merger of equals” meant to create a global automotive giant. On paper, everything was in place: industrial synergies, economies of scale, complementary product lines.
Yet within a decade, the alliance collapsed. Why?
Because a merger of balance sheets was not matched

When Bayer dynamites bureaucracy: the bet on Dynamic Shared Ownership

In 2023, Bayer — a 150-year-old pharmaceutical and life sciences giant — faces a major crisis: colossal debts, regulatory challenges, expired patents. The classic reflex? Add more control, restructure, tighten oversight.
Instead, under CEO Bill Anderson, Bayer launched Dynamic Shared Ownership (DSO) — a radical transformation of its culture